Privacy
Policy

1. Overview

ToyBloom.com.au ("ToyBloom", "we", "us", or "our") operates the website toybloom.com.au. We provide educational guides, toy recommendations, and developmental resources for Australian families. This Privacy Policy explains our practices regarding personal information collected through our website.

2. Personal information we collect

We may collect personal information in the following ways:

• Contact form submissions: When you send a message through our contact form, we collect your name, email address, topic, and the contents of your message.
• Newsletter subscriptions: If you subscribe to our newsletter, we collect your email address.
• Automated site data: When you browse our site, standard server logs and web analytics tools automatically record technical data including your IP address, browser type, operating system, referring URL, pages visited, and duration of visit.

3. How we use your information

We use the personal information we collect for the following purposes:

• To respond to your enquiries, feedback or requests submitted via our contact form.
• To send periodic email updates or newsletters if you have explicitly opted in.
• To analyze website traffic, usage patterns and user behavior to improve site navigation and content quality.
• To maintain site security and protect against fraudulent or malicious activity.

4. Affiliate links & cookies

ToyBloom is a participant in the Amazon Associates Programme. Our website contains affiliate links to Amazon.com.au. When you click an affiliate link, a cookie or tracking tag is placed on your device by Amazon to track qualifying purchases and credit affiliate fees to ToyBloom.

These cookies do not transmit personal information directly to ToyBloom. Your transactions on Amazon.com.au are governed strictly by Amazon's own Privacy Policy and Terms of Use.

You can disable cookies at any time through your web browser settings. Disabling cookies will not affect your access to reading content on ToyBloom.

5. Information sharing & disclosure

We do not sell, trade, or rent personal information to third parties. We may disclose personal information only under the following limited circumstances:

• Service providers: Trusted third-party vendors who assist us in operating our website, hosting servers, or managing analytics, provided those parties agree to keep information confidential.
• Legal requirements: Where required by law, court order, or government regulation, or to protect the rights, property, or safety of ToyBloom, our users, or the public.

6. Data security & retention

We implement reasonable technical and organizational measures to safeguard your personal information against loss, unauthorized access, modification, or disclosure. However, no data transmission over the internet can be guaranteed as 100% secure.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws.

7. Access & correction rights

Under the Privacy Act 1988 (Cth), you have the right to request access to the personal information we hold about you, or to request that we correct any inaccurate or out-of-date information. To make a request, please contact us through our contact page.

8. External links

ToyBloom contains links to external websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites. We encourage you to read the privacy policy of every website you visit.

9. Contact us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our handling of your personal information, please reach out via our contact form.